NPR compiled a list of vintage cigarette advertisements since the 1920's. One that particularly stuck out was the MURAD ad, which features a woman looking at her beau admiringly since it was considered taboo for a woman to be seen smoking in public. But, you have to admit, the catchphrase: "Reach for a Lucky instead of a Sweet", is quite catchy. It seems by that by the 50's, Cigarette companies had to abandon the cigarette- as- asthma cure or the ultimate emblem of masculinity and opt for marketing towards women which meant one thing: staying slim. I know the ad featuring the baby is supremely creepy, but I couldn't resist.
Click to see more: http://www.npr.org/blogs/pictureshow/2010/02/cig_ads.html
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